Business Applications Case Essay

Chapter 1. 5. What does the statement â€Å"costs can be assets or expenses† mean? 6. Why are the salaries of production workers accumulated in an inventory account instead of being expensed on the income statement? 7. How do product costs affect the financial statements? How does the classification of product cost (as an asset vs. an expense) affect net income? The following information was taken from the 2008 and 2009 Form 10-Ks for Dell, Inc.Required a. Explain whether each line of information in the table above would best be described as being primarily financial accounting or managerial accounting in nature. b. Provide some additional examples of managerial and financial accounting information that could apply to Dell. c. If you analyze only the data you identified as financial in nature, does it appear that Dell’s 2009 fiscal year was better or worse than its 2008 fiscal year? Explain. d. If you analyze only the data you identified as managerial in nature, does it appear that Dell’s 2009 fiscal year was better or worse than its 2008 fiscal year? Explain| Chapter 2 10. How is the relevant range of activity related to fixed and variable cost? Give an example of how the definitions of these costs become invalid when volume is outside the relevant range. 12. When would the high-low method be appropriate for estimating variable and fixed costs? When would least-squares regression be the most desirable? 13. Which cost structure has the greater risk? Explain. Chapter 3 6. When would the customer be willing to pay a premium price for a product or service? What pricing strategy would be appropriate under these circumstances? 7. What are three alternative approaches to determine the break-even point? What do the results of these approaches show? 8. What is the equation method for determining the break-even point? Explain how the results of this method differ from those of the contribution margin approach. Chapter 4 10. Why are some manufacturing costs not directly traceable to products? 11. What is the objective of allocating indirect manufacturing overhead costs to the product? Chapter 5 1. Why did traditional costing systems base allocations on a single companywide cost driver? 2. Why are labor hours ineffective as a companywide allocation base in many industries today? 3. What is the difference between volume-based cost drivers and activity-based cost drivers? 4. Why do activity-based cost drivers provide more accurate allocations of overhead in an automated manufacturing environment? 5. When would it be appropriate to use volume-based cost drivers in an activity-based costing system? ATC 5-4Writing AssignmentAssessing a strategy to control quality cost Lucy Sawyer, who owns and operates Sawyer Toy Company, is a perfectionist. She believes literally in the â€Å"zero-defects† approach to quality control. Her favorite saying is, â€Å"You can’t spend too much on quality.† Even so, in 2010 her company experienced an embarrassing breach of quality that required the national recall of a defective product. She vowed never to repeat the experience and instructed her staff to spend whatever it takes to ensure that products are delivered free of defects in 2011. She was somewhat disappointed with the 2011 year-end quality cost report shown here. Although external failure costs had declined, they remained much higher than expected. The increased inspections had identified defects that were corrected, thereby avoiding another recall; however, the external failure costs were still too high. Ms. Sawyer responded by saying, â€Å"We will have to double our efforts.† She authorized hiring additional inspectors and instructed her production supervisors to become more vigilant in identifying and correcting errors. Required Assume that you are the chief financial officer (CFO) of Sawyer Toy Company. Ms. Sawyer has asked you to review the company’s approach to quality control. Prepare a memo to her that evaluates the existing approach, and  recommend changes in expenditure patterns that can improve profitability as well as increase the effectiveness of the quality control system. Chapter 6 7. What is an opportunity cost? How does it differ from a sunk cost? 8. A local bank advertises that it offers a free noninterest-bearing checking account if the depositor maintains a $500 minimum balance in the account. Is the checking account truly free?

How to Increase the UK’s Productivity? Essay

The UK government can adopt various supply side measures to further increase the productivity in workplace. First, it is absolutely vital to ensure that the education sector continues to receive large amount of funding from government. In fact, it is currently the third largest recipient of budget after social security and healthcare and should be in such position for many years to come even when the economy is not performing. Billions are spent onto building schools where literacy rate is relatively lower, training teachers, developing new curriculum or courses that suit industrial need and providing loans to undergraduates to increase their enrolment rate. The purpose is to increase the quantity and quality of workforce. Being more educated enables an individual to work independently, more efficient and understand complex instructions. Productivity gap between UK and rival economies like France and Germany will narrow. Next, the government can further tame the trade unions. Although we have not seen strikes like those during the era of Margaret Thatcher, industrial dispute that takes place from time to time is still a major concern for many employers. Consider the recent strikes by cabin crews in British Airways, immigration officers in ISU (Immigration Service Union), HP workers and many more. When workers refuse to work, there will be lesser output on monthly basis. As such it is justified to have more laws passed in Parliament to secure the interest of firms. For instance, firms must be allowed to take stricter action against workers or union if they cause severe losses or making it more difficult for unions to call for strikes. Between the two measures discussed, it is argued that public investment onto education is a better policy. This is because UK economy has moved away from industries that require manual skills to those that need mental skills. In other words, UK has moved away from manufacturing sector to services sector like banking and finance and also quaternary like research. Today, size of service sector is about 76% of her GDP compared to manufacturing sector of 22%. Having said so, critics argue that it has an extremely long effect lags. This is because the building of schools and having a targeted number of skilled graduates are not an overnight effort. It may take as long as a decade before noticing any change in the level of productivity. Also one must consider that UK experiences one of the highest numbers of brain drain. It loses its professional workers to other English speaking countries like US, Australia and New Zealand. In such circumstance, AS may not shift rightward by much As a matter of fact, there must be some balance in power between the employers and labour unions. Although the weakening of unions creates a more flexible labour market (easy to hire and fire without negotiation with trade union) and lower down the costs of production, some firms might abuse the power given. For instance, workers in certain industries may be underpaid or in some circumstance retrenched without any good reason and justified compensation. In some cases, employers may freeze wages of workers for their own good such as taking home fat bonuses. Furthermore, it is already difficult to organise a strike due to the structure of economy. Workers in services sectors, say a bank are not as clustered and large in numbers like those in factories .

Health and Resources PowerPoint Presentation Example | Topics and Well Written Essays - 750 words

Health and Resources - PowerPoint Presentation Example This is because of poor eating habit where people eat according to hunger and not diet, and inadequate physical exercise. Inadequate physical exercise enables the body to loose excess energy. This leads to obesity because the body metabolic activities get interfered with. Heart problems are usually associated with eating habits as mentioned earlier. Americans like a lot of meat and wheat products. These form excess fats in the body, which are carried by the transport medium (blood). Upon arriving in the heart, the fats get deposited on the coronary arteries blocking them. The pumping effect of the heart increases to clear the way, damaging the vessels. This causes heart problems like hypertension. Cubing this menace is now a responsibility of everyone in the country. The government has to create and disseminate information through accessible information media that will see citizens through this cruel pandemic. This research paper will explore the details of diabetes, its history, cau se, effects, treatment and control. Diabetes is a disease characterized by excess sugar in the blood, in addition to the in the urine. This is to say that, a diabetic patient has excess sugar in either urine or blood. They exist in two types; type 1 diabetes majorly found in children and type 2 diabetes affects adults. Sushruta, Arataeus, and Thomas Willis are among the first people to treat diabetes. Excess urination and sweet taste of urine were the only symptoms known until proved that the sweet taste was the taste of sugar, by Mathew Dobson. In the early discoveries of this disease, the patients received death sentence. In late 18th century, Johann Peter Frank differentiated between diabetes mellitus and diabetes inspidus. In the late 18th century, Von and his colleagues discovered that pancreas played a major role in the regulation of blood sugar. Insulin is a hormone secreted by pancreas. It reduces excess sugar from the body. Thompson was the first patient of diabetes to

Quick Response Logistics Essay Example | Topics and Well Written Essays - 250 words

Quick Response Logistics - Essay Example First and foremost, the retailer can use this strategy to carry out research about customer needs and respond to their requirements. Having captured the customer requirements, the retailers can then design and manufacture the designer fashion within reasonable time and at relatively low cost. By adopting this, strategy, the retailer stands better chances of winning business since it will be operating effectively and efficiently at low cost. The returns are likely to be high for the company. As illustrated in the case of Zara, the concept of quick response logistics has significantly helped the company to gain a competitive advantage over the other rival competitors. The company operates very low inventory and it makes deliveries of the products to different retailers at least twice a week. The other notable aspect about the company is that it takes only four to five weeks to design a new collection and then about a week to manufacture it whereas other competitors will take almost double the time to do the same. This helps the company to be in a position to respond to the needs of the customers in time and the strategy also helps the company to cut costs in its

Criminology research paper Essay Example | Topics and Well Written Essays - 250 words

Criminology research paper - Essay Example The killer could achieve their gratification through posing the body in different ways as well as propping the body in diverse ways and in insertion of objects into the victim’s bodily openings. Such murderers are usually viewed as sadistic sexual psychopaths. The classification of the murder related to lust is done according to the crime scene mostly with regard to psychopathology of the scene. Moreover, a homosexual or heterosexual orientation could also be involved in lust murders. The organized offender could be identified if the murderer tortures and kills to gain sexual gratification, which can also be categorized as prototype serial killer. The disorganized lust killers also exhibit similar behaviors although the difference between the two murderers is the inability of the disorganized felon to escape and avoid being caught. These individuals are usually arrested while committing the crime or shortly afterwards. On the other hand, the organized felon is categorized as a bove average with regard to intelligence. This is because they undertake crimes that are well thought out and planned carefully. The criminal mostly undertakes the crime away from their areas of residence or employment. The organized felon travels a long distance before identifying the place to commit the crime as compared to the disorganized felon. HHHHHHHHHHHHHHHHHHHHHHCCK.SDKLHJSNFLNJKLkdldncmcmkdjfherpojfvv m,

Global marketing 1 Article Example | Topics and Well Written Essays - 500 words

Global marketing 1 - Article Example ike enterprise control rights are egalitarian, enterprise income rights are also democratic in nature which is distributed to all the members of the market socialist community. An apt example of a market socialist economy is China where most of the employment and foreign funds are provided by state-owned firms. However, under market capitalism, less of government intervention is called for as compared to market socialism and thus it is more of privately held management community. Thus, both the control and income rights are conferred on members as per their ownership and shares held. The United States of America is a market capitalist economy and in fact, every developing nation adopts capitalist model. In layman terms, a centrally planned economy is one where decisions are taken by state or government and businesses have little or no say in this matter. However, major difference between market and centrally planned economies is that while the former is more economic focused the latter is largely political with socialist or communist viewpoints. Soviet Union is one of the centrally planned economies (Knes n.d). High and low context applies in cross cultural business management and negotiation styles. Theoretically, low context cultures are characterized by more explicit and literal meaning cues. On the contrary, high context cultures are implicit and focus more on non-verbal signs. High context cultures believe that people know what has to be done and thought of because high context cultures have long periods of associations and relations. They believe in less of formal writing or speaking of words. Thus, informal activities like social gatherings, partying, congregations and personal relationships are the essence of high context culture (Culture at Work n.d). China and France exhibit features of high context culture where people share very specific information with others members and most of the people understand what the speaker tends to convey. In low

Exploring Your Ethnicity Essay Example | Topics and Well Written Essays - 3250 words

Exploring Your Ethnicity - Essay Example This is rather sad given this is of postmodernity. Diversity can be sourced from gender, ethnic, culture and race. As such, given these numerous sources of diversity it is appalling to realize that some people have not adapted to the presence of other persons who are somewhat different. Such is the fate of people who do not conform to this status quo. True to this assertion, this paper endeavours to explicate on my ethnic diversity. This is in the sense that I am from Saudi Arabia. As such, I am well placed to expound on this subject of ethnic diversity. In addition, I will expound on my experiences in a foreign country. Ethnic diversity is an intrinsic element of society. As such, it should be placed in high regard. I am an Arab. More specifically, I am a Native Saudi Arabian. I was born in Saudi Arabia same as my whole family. Coming from a nation state that is largely, if not wholly, of Arabian descent, I rarely witnessed cases of diversity. This is because the variation in ethnic ity in Saudi Arabia is all but trivial. Additionally, the immigrants in Saudi Arabia are inconsequential in number. As such, all my life I have never found myself in a situation that offers me the opportunity to interact with various people of diverse origins. In such a circumstance, it is highly probable that the first interaction with an environment that is characterized by diversity and disparity will culminate in unwarranted reactions. However, this does not mean that I reacted harshly when I entered this country. Rather to the contrary, given the academic opportunity availed to me via the educational system existing in this country, I more than appreciate this country. Given this fact, it is sad to realize that the feeling is not reciprocated wholesomely. This translates to mean that, not all people react suspetingly to my presence. However, the select few are worth highlighting. Prior to coming to this country, I sought the input of my relatives. A majority of them were agains t this idea. However, head strong as I am, I ventured to partake in this journey of furthering my academic ambitions. This was made easier by the support of my direct family. On coming here, I began to understand the reservations harbored by my relatives concerning my journey to America. However, irrespective of this, I was not raised to be a passive individual. The fear of discrimination owing to my ethnicity should not impede on my academic ambitions. True to the characteristics of the Arab people, who traversed the globe in search of trading merchandise, I have in an intrinsic need to be oblivious of the element of distance. Given that I do not want to live in America on a permanent basis, this somewhat solidifies my beliefs on the importance of distance. As such, the negative assertions by strangers on the American streets will not deter or dissuade me from achieving the academic goals I have set for myself. Saudi Arabia is ethnically Arab. This ethnicity is the generalization o f people from, the Arab peninsula and their subsequent descendants (Lewis, 1993). Each region in the country has various variations of Arabs, albeit minimal variation. There are African and Asian people also living in Saudi Arabia (Hourani, 1991). However, a significant majority of these are Muslims. Unlike the ethnic variation that is significantly present in the United States, Saudi Arabia is by law, characterized by a purely natural Muslim population. So much

SHAREHOLDER STRUCTURE AND RISK PROFILE OF BRITISH PETROLEUM PLC Essay

SHAREHOLDER STRUCTURE AND RISK PROFILE OF BRITISH PETROLEUM PLC - Essay Example One of the most important objectives of corporate finance function is to maximise the shareholders’ value. There are many avenues by which the shareholders’ value can be increased. A company can invest in those projects which would fetch them a return, greater than the minimum hurdle rate. In compliance with that the company is committed to maximise the value for their shareholders. Their strategy is to create value by investing in exploration and production business because they offer sustainable growth with high returns through out the operational activities. To sustain the momentum which increases the firm’s value, the company intends to reinvest in exploration and production while carrying out their target acquisition for expansion of their business activities. They are expected to make investments in their assets through out the business cycle to increase the operational productivity of the company. All these attempts have been put forward so that a sustaina ble growth can be attained in future. This would even help the shareholders to attain an enhanced continual growth in their earnings from this company. BP’s aim is to strike a balance for their shareholders between the earnings involving the dividend, persistent investment in long term growth opportunities and maintain a careful risk return level. The company has a proper dividend reinvestment for the shareholders who are willing to have their dividend in the form of stocks rather than in cash. The company also have dividend reinvestment plan for their US and Canadian shareholders. All these approaches have been taken in accordance with the shareholders’ interests. They have committed to a remuneration policy which is in accordance with the interests of the shareholders. In the current volatile scenario it is quite important to have talented as well as committed

A Message without Words Essay Example | Topics and Well Written Essays - 2750 words

A Message without Words - Essay Example There are various channels that are used to ensure that public relationships occur and they include newsletters, public appearances, press releases and other mediums like the websites that can reach the globe. Benetton images have been used to deliver various messages to different audiences in the world on themes such as love, fight against discrimination and embracing interracial relationships. This paper will focus on the Benetton image highlighted above and the features that make the image an effective marketing and advertisement tool. It will also focus on the goals of the advert, the integrated marketing communication and the technologies used to ensure the success of the advertising program. The message that would fit the image is â€Å"fighting discrimination and racial segregation in prisons and the entire globe†. This message is described by the picture where we find two hands which are handcuffed together and they are of different races. There is a black hand and a white hand which are handcuffed and they reveal a message that indicates that they are in prison but they have decided to fight against discrimination together. The issue of racial discrimination has been a long and upstanding issue that have affected both the whites and the black Americans and the issue has also been prevalent in prisons where the two groups of people have been fighting against each other. The picture demonstrates that if people would embrace the message in the picture there would be peace, tolerance and love among the whites and black people (Caywood, 2012). The goal of the campaign is to transform the cultural beliefs, stereotypes, perceptions and behaviors that have been influenced by the racial prejudice. The target audiences of the picture are the African-Americans and the white Americans who have experienced racial discrimination and target for hate due to their skin color and their

Advantages of Television Essay Example for Free

Advantages of Television Essay Nowadays, many people all over the world spend most of their free time watching television. No one can deny the fact that, there is a television in almost every home. It is one of the most common entertainments for people all over the world. However, since its arrival, television has brought to man, many advantages. First and foremost, television plays an important role in our daily activities. It keeps us informed of all current affairs in the world. Events through television are more vivid than those through books and magazines. This is because we can watch these events which are sometimes aired on live telecast. Apart from that, television helps us enrich our spiritual lives. Our knowledge is broadened in many ways. Through language teaching programs , we can learn the language we like, such as, English, French, German, Chinese, Japanese and Spanish. We can also brush up our skills through various programs in television. We can become skillful at doing jobs, baking cakes or arranging flowers through practical programs taught on television. It is also undeniable that, television is a source of recreation. Humorous stories and funny films bring us minutes of relaxation after a hard day’s work. For me, sitting comfortably in an armchair to watch an international football match on television is more interesting than having to queue for tickets at a crowded stadium. In a nutshell, television is indeed useful to us when we know how to use it. Nevertheless, be careful not to overindulge ourselves in it and use in a discerning manner.

Building Therapeutics Relationships in Forensic Psychology

Building Therapeutics Relationships in Forensic Psychology What interpersonal qualities should a forensic psychologist have that help build therapeutic relationships? Forensic psychology is a branch of criminological psychology; it refers to the knowledge of the understanding, prediction and nature of crime or criminal behaviour (Bull, Davies Westcott, 2003). What defines this psychological practice from others, is that the material produced is usually used within a court of law and during group or individual therapy sessions, with courts commissioning psychologists to create reports indicating the fitness of a defendant on trial, with reference to pre-existing areas of research, such as Post Traumatic Stress Disorder (Blackburn, 1996). With recent growth in popularity, due to exposure in certain mainstream television shows and films, such as ‘Silence of the Lambs’ and ‘Cracker’, there has been a recent increase in the amount of individuals looking towards a career within forensic psychology (Buskist, Carlson Martin, 2000). The focus of this essay will be to explore the qualities needed from forensic psychologists and h ow these may have an impact on the relationships created with individuals they help. To understand this question in its basic terms, we will first try to understand a brief history of forensics as a psychological practice, what individuals are likely to expect within this practice, what is skills and requirements are asked of an individual in this trade, what may occur in certain situations wherein these interpersonal qualities are not met and finally the ethical and legal considerations we must make. The history of forensics within a psychological practice may assist in understanding how particular traits have become necessary when treating individuals. One of the first recorded cases of a psychologist giving a professional opinion within a court trial would be that of Albert Schrenk-Notzing in Germany, 1886. Later Hugo Munstering, who gave psychological insight into two murder trials, published some of the earliest forensic psychological resources in 1908 (Haward, 1979; Colman, 1995). In recent years, some state institutions have tried to prohibit females from working within all male prisons in America, as they argue that it is too dangerous for females (Arrigo Shipley, 2005), meaning that although there have been major developments for equality of sexes, there is still some prejudice of females being the weaker gender, both physically and psychologically, within this line of work. This shows us that forensic psychology is a fairly recent phenomenon, with establishments, such a s the British Psychological Association (BPS) recently creating a division devoted to criminal psychology (Buskist, Carlson Martin, 2000). This may mean, that although we have some understanding of the professionalism needed within legal and psychological situations, we may not be fully aware of specific requirements needed of individuals due to the fact that forensic psychology is still in its adolescent stages of development. Some questions posed to forensic psychologists help us gain an insight into what qualities are needed to give an accurate report and to fully express themselves within legal situations. These include, and are not limited to: if they are fit to stand trial, if the testimony is genuine, if the individual has any learning difficulties and if they are malingering (Colman, 1995). This would mean that not only are forensic psychologists required to have a respectful understanding of all parties involved, it is also key that they show qualities of insight, to understand the strengths and limitations of the individual and the tests conducted. Other qualities include an empathetic personality to any personality or learning disorders, tolerance of individuals with uncooperative personalities and an unprejudiced outwardly view of an individual, regardless of their past. To fully understand what is required from a forensic psychologist, it is important to understand this occupation in comparison with others which it is usually mistaken for, such as forensic psychiatry and clinical psychology, as many of the boundaries between these careers are blurred. Clinical psychologists primarily assess the psychological distress of an individual, and through already established methods, try to promote psychological well-being. Forensic psychiatrists have little or no training in professionally administering psychological tests which assess personality and intelligence; they will usually provide evidence based on a clinical interview, which are sometimes regarded more as an opinion than objective data (Buskist, Carlson Martin, 2000). This would mean that individuals within forensic psychology will not only have a broad understanding of particular tests used, but also their limitations and benefits and an open-minded personality on how this may help of the rehab ilitation and support of convicted criminals. Many of the duties involved in being a forensic psychologist require a different set of skills in many situations. Clinical assessments involve interviewing individuals and performing particular psychological test to assess an individual. As previously noted, this requires a broad range of knowledge and understanding of the tests, along with their strengths and weaknesses. The formulation of cases involves the hypothesising of causes, precipitants, and key influences on an individual’s interpersonal and behavioural problems (Eells, 2007); this means that not only is certain degree of open-mindedness needed to understand the individual needs and requirements in certain situations, a forensic psychologist is also required to be supportive and empathetic in nature, whist maintaining a professional attitude of the boundaries put in place by this career. Another duty involves the risk assessment of criminals; this requires a working knowledge of how to predict and manage individual s who seem to pose a risk of committing a criminal act (Appelbaum, Grisso, Monahan, Mulvey, Robbins, Steadman, 2000). This means that a personal understanding of an individual is required during therapeutic sessions, therefore a forensic psychologist should remain professional, whilst being reflective and insightful to build a rapport with those they are trying to help. Undergraduates wishing to undergo this career are notified of the amount of work they will need to do to be able to fulfil this aspiration. A first in a degree supported by the BPS is one of the primary requirement, with few post-graduate training courses taking on those with a 2:1. Secondly, a masters accredited by the BPS in forensic psychology is also necessary, followed by two years of supervised practice in a forensic psychology Stage 2 program, also accredited by the BPS. Alternatively, some universities offer a doctorate programme in forensic psychology, which combine the masters and stage 2 course. Finally, a registration with the Health and Care Professionals Council (HCPC) is also required. Just the training for this career path shows us that this is not a job to be considered lightly; due to the amount of time and funding it takes to undergo this path, those applying will need excellent time management skills, along with a desire to fully commit themselves to this lifestyl e; both of these qualities are also used later when they are in a career, meaning that throughout training, you are prepared for some of the challenges we will discuss later. Many individuals which a forensic psychologist encounter, tests both the strengths and limitations of the individual; whilst some therapeutic sessions may conducted in a straight forward manner, others will challenge the way we conduct ourselves, meaning that to fully understand the individual, we must first understand our own limits. There is a wide array of personalities and people which a forensic psychiatrist may treat, for example, adolescent offenders, adult female and male offenders, offenders who are disabled, have behavioural/psychological disorders or learning difficulties and those convicted of criminal acts which may afflict an emotional response from a psychologist (such as arson, stalking and sex offending). Interestingly, there has been a dramatic increase of women sentenced to immediate imprisonment within the UK, as the average female inmate population grew over 173% between 1992 and 2002, whilst male inmate population increased by only 50% (Home Office, 2005). This shows us that as society is changing, we too need to adapt our abilities and skills to treat a new wave of criminal behaviour, as some may be unable to cope or unsure of how to deal with the demands placed on us by dramatic increases such as this. In some instances in which individuals are not prepared for the psychological demands of this career, or do not have the suited interpersonal qualities to facilitate a healthy therapeutic relationship, situations may result negatively for one or both of the parties involved. In June 2009, Margret Burton was murdered by her late patient and partner Jason Hawkins after previously being advised that he should not have been released. This may have been due to a number of factors, as Burton had moved to another country, away from support groups, such as family and friends. Another reason may have been that there was an inadequate system put in place by the institution she was working at to deal with these particular stresses that would have otherwise been noticed. This means that not only is it of upmost importance to understand your individual weaknesses within this industry, it is just as important to understand how to cope and ask for assistance. Another example of an incident regardin g the safety of a forensic psychologist would be that of the murder of Kathryn Faughey, an individual who was murdered by David Tarloff in 2008. Initially, one of her co-workers, Kent Schinbach, was supposed to be targeted, due his diagnosis of schizophrenia in 1991, which in turn led to Tarloff becoming institutionalised. Figures indicate that violence against employees within the mental health sector is not an uncommon occurrence, with over 40% of colleagues reporting a non-fatal violent crime being committed against them between the years 1993 and 1999, and is thought to increase within recent years (Dubin Ning, 2008). This has led to forensic psychologists to understand and undertake safety measures as a part of daily clinical practice, as well as understanding the steps needed to prevent and confront violence within the possible therapy sessions; it also means that in order to deal with these common occurrences, individuals who work within this sector should have a tolerant pe rsonality and professional personality, whilst remaining empathetic and supportive towards their clients. There are many ethical considerations put in place by courts to ensure that confidentiality, consent and other legal obligations to maintain the safety of the individual are upheld within all situations; this requires a particular amount of trust, respect and professionalism from the both the psychologist and law at all times. The legal understanding of the standards of ethics within particular situations is key in undergoing this career, as a majority of the work involves adherence to a specific ethics code put in place by the courts, therefore any psychologist should meet the standard of general practice within both a psychological and legal setting (American Psychological Association, 1991). It may be a surprise to some that informed consent is not legal requirement, as in situations wherein it is ordered by the court it may be overlooked; this means that although an individual may initially reject a psychiatric interview or certain psychometric tests, if the court requests it, fo r example, for the inclusion in a report for use during trail, the right to withdraw will then be withheld (Kalmbach Lyons, 2006). In some cases, the right to withdraw is also held by the examiner, should they feel discomfort, moral obligation to stop or for any reason they feel the individual should not undergo the testing, however a reason is almost always required within this situation. In other scenarios, in which a court feels as if objectivity is being compromised (such as an examiner producing prejudice results or giving a misleading interpretation of an event) will cause the court to reject the statements given and demand that they withdraw from a trial (Bonnie, 1990; Brodsky, 1990). Psychologists who trying to build relationships with those that they are treating would need a high level of understanding of the ethical and legal requirements within the workplace, whilst maintaining an unbiased attitude towards all those involve, as certain personal emotions may result in a loss of objectivity. To conclude, the work and development in the field of forensic psychology has shown great importance, due to the contributions it has made within legal and social settings. The collective work of forensic psychologists has inspired the entertainment industry to create fictitious scenarios, some of which based on real events, which in turn has inspired a new generation of individuals to undergo a career in forensic psychology. With the rise of criminal and violent behaviour within today’s society, there is a welcomed need for these inspired individuals to mould what has already been created and adjust it to the individual and society’s ever changing and complex nature. As noted, a career within this community is not be undertaken without some understanding into the possible risks and hazards involved, such as the likelihood of psychological and physical harm to the individual. This means that those considering a career must first understand their own weaknesses, as shoul d they present themselves during this period of work, it could be detrimental to themselves and those they are treating. The ability to ensure an individual feels comfortable during a personal situation, such as therapy, is arguably one of the most important skills to possess; not only are forensic psychologists required to maintain this trusting and empathetic persona during these sessions, it is of upmost importance that they also understand that a professional, resilient and respectful nature is key, as a lack of these may have detrimental effects on the patient and psychologist alike. Many institutions within the UK have support systems put in place, such as staff supervision, for those at risk or in training which allow individuals to reflect on themselves, and to understand how they may have a major impact on an individual’s wellbeing. References American Psychological Association. Committee on Ethical Guidelines for Forensic Psychologists.(1991). Specialty guidelines for forensic psychologists. Law and Human Behavior, 15, 655-665. Appelbaum, P.S., Grisso, T., Monahan, J., Mulvey, E.P., Robbins, P.C., Steadman, H.J. (2000). Developing a clinically useful actuarial tool for assessing violence risk. The British Journal of Psychiatry, 176(4), 312-319. Arrigo, B. A., Shipley, S. L. (2005). Introduction to Forensic Psychology: Issues and controversies in law, law enforcement and corrections. Blackburn, R. (1996). What is forensic psychology? Legal and Criminological Psychology, 1(1), 3-16. Bonnie, R. J. (1990). Grounds for professional abstention in capital cases. Law and Hu-man Behavior, 14, 99-104. Brodsky, S. L. (1990). Professional ethics and professional morality in the assessment of competence for execution: A response to Bonnie. Buskist, W., Carlson, N., Martin, N. (2000). Psychology: The Science of Human Behaviour . Essex, England: Pearson Education Ltd. Davies, G. M., Bull, R Westcott, H. L. (Eds.). (2003). Childrens testimony: A handbook of psychological research and forensic practice (Vol. 45). John Wiley Sons. Colman, A.M. (1995). Testifying in Court as an Expert Witness. The British Psychological Society. Dubin W.R, Ning A. Violence toward mental health professionals. In: Simon RI, Tardiff K, eds. (2008). Textbook of Violence Assessment and Management. Arlington, VA: American Psychiatric Publishing. Eells, T.D. (2007). Handbook of Psychotherapy Case Formulation (2nd edition). New york: Guilford Press. Haward, L.R.C. (1979). The psychologist as expert witness. In D.P. Farrington., K. Hawkins S.M.A Lloyd-Bostock (eds), psychology, law and legal processes. London: Macmillan. Home Office. (2003). Statistics on Women and the Criminal Justice System, Section 95 Report, London: Home Office. (2005), Statistics on Women and the Criminal Justice System, Section 95 Report, London: Home Office. Kalmbach, K. C., Lyons, P. M. (2006). Ethical issues in conducting forensic evaluations. Applied Psychology in Criminal Justice, 2(3), 261-288.

EGYPT :: essays research papers

Ancient civilizations are studied today to help us understand more about our worlds past and what has brought us to where we are today. Our findings have not only answered questions, but also bought us to ask more questions. Perhaps one of the most studied and yet least understood civilizations is the Ancient Egyptian Civilization. Many studies have been done one what is now left of their ruins. Ancient towns have left us with hieroglyphics, items that help us understand the way they lived, and even tombs.   Ã‚  Ã‚  Ã‚  Ã‚  One of the keys to understanding the ancient civilization is the Rosetta Stone, which was discovered and helps us even today interpret the ancient writing of hieroglyphics. All of Egypt's history, religion, and beliefs are only some of the writings that are left. Some of the writings include proof that exotic plans did exist then that don't exist today. These writings have told the stories of all the kings and their rule. Gods were very prominent in this time and played a large role in the way people lived their lives. If it weren't for these writings, this civilization may have never been fully discovered. Not everyone was able to read and write hieroglyphics, there was a special school for children who were exceptional. The school would start for the child at about five to ten years of age. They would learn how vile the other occupations in the town really were. For example, the smith slaves over a hot furnace, and his hands were like crocodiles, and the mason w ho was achy and weary. Scribes seemed to have the better life among the people because they had the power over everyone. The actual power to read and write was more valuable than food, drink, and clothes. There is little evidence that women knew how to write. There was only one tomb where a woman had left a journal of her every day life. It is believed that only the wealthy women were able to read and write, but there was no place for them in the career world to do this. Scribes were so important because they were able to copy sacred texts into royal books of the Nether World into the walls of the tombs of kings and queens.   Ã‚  Ã‚  Ã‚  Ã‚  From the hieroglyphics we learn about the average life of an Egyptian. Egyptian marriage wasn't always arranged, this was usually only done by royal family where a brother would marry a sister in an arranged marriage.

King Arthur Essay -- Essays Papers

The Coming of Arthur The Two Swords- Arthur pulls a sword from a stone and becomes king. Then he goes to the Lady of the Lake and she gives him the sword Excalibur and the magic scabbard. Balyn and Balan- Balyn gets a cursed sword and kills the Lady of the Lake. He goes after Garlon the invisible evil night and finds the Castel Carbonek. He stricks King Pelles with the Dolorous Stroke then fights his brother unknowingly and they kill each other. The First Quest of the Round Table- King Arthur marries Guinevere on Pentecost and Sir Gawine, Sir Tor, and King Pellinore go on the first quest of the Round Table. They go after a white hart, a brachet, and a knight and a damsel. The Magic of Nimue and Morgana Le Fae- Nimue puts Merlin in a deep sleep in a tower where he cannot get out. Arthur’s sister Morgana Le Fae, tricks him into doing battle against his own knight who has his sword, Excalibur. While he is sleeping, she steals his magic scabbard and throws it into the lake. Book II: The Knights of the Round Table Sir Gawain and the Green Knight- The Green Knight makes a deal with Gawain who must meet him a year later to have his head cut off. A year later Gawain goes out to find him like he promised. And stays at a man’s house where he is treated very well. The man ends up to be the Green Knight and and does not kill Gawain because he has proven that he is a noble knight. The First Quest of Sir Launcelot- King Arthur knights Launcelot, Hector his brother, and Lionel his cousin. Then Sir Launcelot kills the evil knight Sir Turquyn and saves many of the Knights of the Round Table. He also performs many other good deeds, and Lady Allewes tries to kill him. Sir Gareth, or the Knight of the Kitchen- Given the name Beaumans (fair hands) by Sir Kay, Gareth asks for a quest from King Arthur. After he kills the Black Knight, Sir Launcelot knights him. He then defeats the Green, Blue, and Red Knight and marries Lady Linnet after saving her sister, Lady Liones. Sir Tristram and the Fair Iseult- A mistral comes into King Arthur’s court and tells the tale of how Sir Tristram drank a love potion and fell in love with Iseult the Fair, his uncle’s wife, and became banished. The mistral ends up to be Tristram, and is made a knight of the Round Table. He marries another Iseult, but dies and so does... ...il and Naciens is able to die in peace. Then Galahad cures King Pelles who also dies in Peace. Percivale and Blanchefleur are married and Galahad dies. Book IV: The Departing of Arthur Launcelot and Guinevere- Guinevere is hostage by Sir Melliagraunce. Then Agravain and Mordred spy on Guinevere and Launcelot and they overhear their plans. The Plots of Sir Mordred- Launcelot and Guinevere are caught, but he escapes and saves Guinevere from being burned at the stake. Then he accidentally kills Gareth and Gaheris, Gawain’s brother, and a war is started. Sir Mordred comes to gight Arthur and Gawain dies, writing a letter to Launcelot, forgiving him and begging him to come and help. The Last Battle- Gawain comes to Arthur in a dream and warns him to make peace with Mordred for a month until Launcelot comes. The men attack during during the treaty and Arthur kills Mordred, but receives a very bad wound and is taken away on a barge with Nimue and Morgana le Fay. Epilogue: Avalon- Sir Launcelot becomes a Frier and Guinevere becomes a nun. A shepherd claims to have found where King Arthur and his knights of the round table are sleeping, but he never finds the spot again.

Is Reality TV worse than other tv? Essay

In â€Å"At Least It’s Not Snobby† By Trace Egan Morrissey, she brings up the fact that many people Joke about reality television, and even call it â€Å"trash. † Reality TV may show some of the worse sides of the world, but those sides do exist, and whether people admit it or not, it is amusing to watch. Reality TV teaches lessons without anyone even realizing it. It shows the world different morals. Things that used to be ore frowned upon in societies are somewhat more socially acceptable because of reality television, such as being gay. Viewers see a cast member struggling with being gay, and the viewer usually sympathizes. People that are gay can relate, and see themselves as not being so alone. The question still remains; Is reality television worse than other types of TV? An large amount of people would say. Yes. But it In truth could be labeled as worthwhile as any other sort of television, though it does meme to have Its ups and downs. In the â€Å"Watching TV And Looking Inward,† Andy Denary writes about how reality television is worthy of our attention. He states, â€Å"reality TV is at once a window and a mirror. Showing how real people react and Interact in extraordinary situations,† Reality television is engaging and amusing, still, Denary brings up the point that reality television can make a viewer think in a differ ent point of perspective. When itching these shows, we often think to ourselves, â€Å"What would I do f I were them,† â€Å"Wow, I would never do that,† and sometimes even, â€Å"This is ridiculous. † The shows get us thinking, and sometimes we are astonished by our reaction. Reality television actually exposes the reality of humanity. These shows, as foolish as some of them may seem, can actually teach and show us Important lessons. That Is why I agree with Denary when he says that reality television is worthy of our attention. Ton

Electrons The Building Blocks Of Science Environmental Sciences Essay

Electrons have been the cardinal component to many mystifiers in life ; if it were non for several doctors and their parts to the finds of different belongingss of the negatron, the scientific disciplines ( chemical science, biological science, and natural philosophies ) would non be the same. The earliest recorded experience with electricity ( apart from buoy uping ) was with the ancient Greeks who noticed that gold attracted little objects when rubbed with pelt. The history of negatrons has been a compile of little finds made by many doctors, yet the most noteworthy finds were made by Benjamin Franklin, Eugen Goldstein, J.J. Thompson, Neils Bohr, Gilbert Lewis, Wolfgang Pauli, and Thomas Young. Benjamin Franklin work with electricity led him to coin footings and suggest several theories affecting batteries, music directors, capacitors, charges, and discharges. He came up with the thought of â€Å" positive † and â€Å" negative † electricity holding â€Å" plus † and â€Å" subtraction † charges. He falsely thought electric flow was from positive to negative ; now we know the opposite is true. Yet, the thought of positive and negative charges builds the foundations of circuits. Through Franklin, we learn that charge flows from the high electromotive force terminus of the power supply through carry oning wires to the resistances, where the energy of the charges is used to make work, or is dissipated as heat. The charge so flows back to the low electromotive force terminus of the power supply by more wires. Charges besides emit an electric field, utilizing a voltmeter to find the strength and way of these Fieldss by mapping the electric potency of the field. From the possible field, the electric field can be determined. The electric field lines can be found by get downing at the positive electrode and following a way to the negative electrode so that the electric field lines ever cross the possible field lines at right angles. Cathode rays played a major portion of the find of subatomic atoms and their behaviour. In 1876, Eugen GoldsteinA discovered that discharge tubings with a pierced cathode besides emit a freshness at the cathode terminal, which was subsequently recognized as negatrons traveling from the negatively-charged cathode toward the positively-chargedA anode. He besides concluded that there was another beam that travels in the opposite way. They are composed of positive ions whose individuality depends on the residuary gas inside the tubing, which subsequently became portion of the footing forA mass spectroscopy. With the cathode beam, he besides discovered magnetic Fieldss exert a â€Å" crabwise † force on traveling charged atoms. That is, if a charged atom travels through a magnetic field, the field will exercise a force directed at right angles to the atom ‘s gesture. Charged atoms can be made to go in a circle by puting up a magnetic field. In 1896, J.J. Thomson and his colleaguesA performed experiments bespeaking that cathode beams truly were atoms, alternatively of moving ridges, atoms or molecules that many believed before. Thomson made a reasonably accurate estimation of both the chargeA eA and the massA m, happening that cathode beam atoms had around a one thousandth of the mass of hydrogen.A The e/m device in his lab generates a seeable beam of negatrons and directs the beam through a unvarying magnetic field. When high-velocity negatrons strike the atoms in the gas, the atoms give off a green colored visible radiation. This makes the beam seeable. Most negatrons in the beam do n't clash with any atoms, since the gas is really thin. But those that do demo the way the negatrons are taking. Electric currents create magnetic Fieldss. At the centre of the spirals, the B-field is approximately unvarying and directed analogues with the land. This causes the negatrons to turn. The radius of the circle will depend on the strength of the magnetic field B, the velocity of the atom V, and the atom ‘s mass. The strength of the B-field depends on the current in the spirals. By mensurating the radius of the beam ‘s round way, he found the mass of the negatron. A unit of ammunition glass vacuity tubing with a glowing round beam inside The edifice block of chemical science and bonding was explored as Niels Bohr explained a simplified version of the atom, now named Bohr Atom. It is non right, but it provides a utile manner to visualise spectra and their creative activity. A â€Å" cloud † of negatrons in â€Å" orbits † surrounds the highly bantam karyon. Atoms are characterized by a karyon: the cardinal, bantam, monolithic portion. Its charge is impersonal or none. The karyon is made up of positively charged protons and impersonal neutrons. Electron: the negatively charged atom that orbits the karyon of an atom.Photon: the smallest possible sum of E & A ; M energy of a peculiar wavelength. An atom consists of a little, heavy karyon surrounded by negatrons.He hypothesized that negatrons were in quantal energy provinces. In the atom the negatrons are normally in the â€Å" land province † , n = 1. This is the lowest energy province of the atom. If an negatron is excited ( such as by an electric c urrent in a neon tubing ) it will absorb a specific photon and move to a higher energy orbits or â€Å" aroused provinces † .Because energy in an atom is â€Å" quantal † , the negatron can merely travel to specific energy provinces ; most energy provinces are out. Each set of orbits for every component and compound is different from every other set. When an negatron in an component in a low-pressure gas province absorbs a photon of visible radiation it becomes excited, and it moves to a higher electronic energy province. Then it will spontaneously fall back to the lowest energy province possible, breathing the exact same wavelength photon it absorbed. Because merely distinct energy provinces are allowed, merely a few photons will excite the negatrons. Disintegrating back to the lowest energy province produces merely a few photons. Three homocentric circles about a karyon, with an negatron traveling from the 2nd to the first circle and let go ofing a photon This is an emanation spectrum. Since the wavelength is precise, the exact energies of the orbits are known from: Tocopherol = hc/l. After its excited the negatron will drop to a lower energy province by breathing a photon of precisely the same wavelength it absorbed. When it does that we can see the photon as a specific coloured line in the spectrum. EMISSION SPECTRA is the easiest spectra to analyze in the lab, but it is seldom found in stars. Some interstellar clouds and active galaxies have emanation spectra. EVERY ELEMENT AND EVERY MOLECULE HAS A DIFFERENT SPECTRA! The spectra from an unknown sample can be used to find all the elements and molecules within the sample. When there are many elements, near together, the energy degrees of the person atoms are spread out into energy sets. This consequences in a uninterrupted spectrum. Yet, Bohr ‘s theoretical account failed to account for the comparative strengths of the spectral lines and it was unsuccessful in explicating the s pectra of more complex atoms. In 1924, Austrian physicistA Wolfgang PauliA observed that no more one negatron can busy the same quantum energy province. Therefore, the Pauli exclusion rule provinces that no two negatrons in an atom may busy the same energy province. Each negatron has an single â€Å" orbit † . These orbits are ruled by quantum mechanics. Chemical bonds between atoms were explained byA Gilbert Newton Lewis, who in 1916 proposed that aA covalent bondA between two atoms is maintained by a brace of negatrons shared between them.A Adhering between elements As with all atoms, negatrons can move as waves.It is impossible to detect both belongingss at the same clip in the same moving ridge. Einstein ‘s photoelectric experiment besides proved this dichotomy. Thomas Young ‘s dual slit experiment shows this wave-particle dichotomy, besides turn outing that visible radiation was a moving ridge. This experiment had profound deductions, finding most of 19th century natural philosophies and ensuing in several efforts to detect the quintessence, or the medium of light extension. Though the experiment is most noteworthy with visible radiation, the fact is that this kind of experiment can be performed with any type of moving ridge, such as H2O. Inactive Fieldss = imaging ( MRI, etc ) The history of negatrons has been a huge series of different doctors happening little spots of information about this unknown atom. If it were non for these finds of the belongingss of the negatron, we would non cognize how electric Fieldss work, the utilizations of a cathode beam, how elements bonded, the capablenesss of energy that come from atoms, and practical applications such as imaging. It would be good to research more on negatrons and be portion of the find as other doctors have done. Plants Cited Page Anderson, David L.A The Discovery of the Electron. New York: Arno, 1981. Buchwald, Jed Z. , and Andrew Warwick.A Histories of the Electron: the Birth of Microphysics. Cambridge, Mass. : Massachusetts institute of technology, 2001. Davis, Edward Arthur. , and Isobel J. Falconer.A J.J. Thomson and the Discovery of the Electron. London: Taylor & A ; Francis, 1997. McQuarrie, Donald A. , and John D. Simon.A Physical Chemistry: a Molecular Approach. Sausalito, Calif. : University Science, 1997. Parker, Barry R.A Albert Einstein ‘s Vision: Remarkable Discoveries That Shaped Modern Science. Amherst, N.Y. : Prometheus, 2004. Tipler, Paul Allen, and Gene Mosca.A Physics for Scientists and Engineers. 6th erectile dysfunction. New York, NY: W.H. Freeman, 2008. Weinberg, Steven.A The Discovery of Subatomic Particles. Cambridge, UK: Cambridge UP, 2003.

Discipline Problem Among Teenagers in College Essay

Every education center has their own rules as well as our college. The rules made to ensure our college system run smoothly. As a student, we must follow the rules but not violate it. We should be a role model to the next batch. Unfortunately, there are many discipline problem occurred in the first semester only such as skip class, sneak out, smoking, coupling and others. As we know, college students are the chosen one to continue their study in higher level of education after exam. But, our college still have various discipline problems that need to be minimizes. The meaning of discipline is a training expected to produce a specific character or pattern of behaviour especially training that produces moral or mental improvement. Based on the definition, we know that students in college has high standard education environment and have strict rules too. But, why does discipline problem still happen in our college? Why does this excellent student still make a discipline problem? Don’t they think that discipline problem that they make will affect their future? That’s why we want to investigate whether excellent students have fewer discipline problems or not. In our research, we have three main objectives that we will tag along until end of this project. The first main objective is to know whether excellent student has high discipline problem or not. Secondly, what is the most popular discipline problem in our college. Lastly, which gender has the higher discipline problem. Based on our research, we want to find out why does the students still make discipline problem instead obey the rules and what encourage them to make discipline problem. As we all, students of college, living in a hostel without no one guides us like at home, we tend to make mistake without knowing it as a discipline problem and we easier to be influence by our friends. That’s why we need to think other suitable method to solve the problem or at least minimize the number of discipline problem in our college that is after we done doing this research. After the exam result announced, we knew that excellent students would definitely stayed in this college. That’s why we will give our questionnaires to random students. Hence, we assume that excellent students have less record of discipline problem.

Unit 21: Level 2 Btec Business, P1 + P2

Subject: Two different businesses in London. Procedure: I have visited da coca cola enterprise in Edmonton, Never the less I have also been to Ash’s cafe. Findings: Coca- Cola enterprise limited in Edmonton. Purpose: Framework defines what being the best means for CCE, and outlines the strategic priorities that will help us become the best so we can drive consistent, longterm, profitable growth. Strategic Priorities: Grow value of existing brands and expand our product portfolio responsibly, Transform our gotomarket model to improve efficiency and effectiveness and Attract, develop and retain a highly talented and diverse workforce.Values: Accountable: We do what we say we will do, Customerfocused: We succeed only when we exceed the expectations of our customers and Teamdriven: We win as a team, and do it the right way. Business model /ownership: The coca cola enterprise is a public limited company. Nevertheless the company sells shares to raise investment, and it is owned and controlled by the managing director and other employed staff to run the plant. The brand name of coca- cola is known globally- in most countries in the world including the United States of America and countries outside of Europe.Location of the business: The organisation of coca cola enterprise is located in Edmonton. Nevertheless it is located off the A406 which is situated off the Lee valley industrial estate. Sector of business: The sector of the coca cola enterprise is in the secondary and the tertiary sector. This is because; the factory buys raw materials from other companies such as sugar from Tate and Lyle and produces their beverages. Coca- Cola enterprise Edmonton also sells their products and offers a service to the customer in relation, to storage of the product and how best to market it.Size of the business: The size of coca cola enterprise in Edmonton is medium because, it employs approximately 226 staff, who works 9:00- 17:00 or shifts to keep the plants up run. Reta il channel: The coca cola enterprise in Edmonton is a bottling company. Nevertheless the retail channel is to allocate their products to other companies like supermarkets, warehouse, shops and other business. The appropriate of coca cola enterprise: It is a successful business and is running successful. It is appropriate because it is the only bottling factor in Edmonton. It is also suitable because it is it is on an industrial estate with other factories.

A Gothic novel Essay

‘How far can we accept Mary Shelley’s Frankenstein as a typical example of the Gothic Tradition? Focus on specific examples of the genre to illustrate your answer. ‘ Many critics have named Mary Shelley’s Frankenstein as a Gothic novel. A traditional Gothic novel can be described as, ‘ tales of the macabre, fantastic and supernatural. ‘ In the beginning, the word Gothic implied ‘medieval’, but with time its meaning altered, until its emphasis lay on the macabre. Many of the best gothic novels show examples of invention and produce moments of horror far greater than pieces that are less emotive. Frankenstein fits into this category. Victor Frankenstein is an ambitious, although misguided inventor, looking to solve the secret of life. In her introduction, Mary Shelley declares her desire to ‘curdle the blood and quicken the beatings of the heart. ‘ This type of language immediately signals to the reader that Frankenstein should be placed in the gothic genre. Gothic novels are generally said to include some of the following elements. They should be set in a castle with an atmosphere of suspense and mystery, there should be supernatural or otherwise inexplicable events, am ancient prophecy, omens, portents, visions, high or overwrought emotion, women in distress or threatened by a powerful, impulsive, tyrannical male, and finally the metonymy of gloom and horror. Frankenstein does not really include any of these points to the excess. It is not set in a castle and the language cannot really be said to be mysterious, as we are narrated clearly throughout. Can it still be said to be a gothic novel, even without any of the conventional gothic traits? The term gothic covers a wide variety of texts and is by no means easy to define. It is not that straightforward to therefore relate Frankenstein to other gothic novels. However, some certain elements of Frankenstein can be determined as gothic, even though other parts may not fit the pattern.

Persuasion in Advertising Essay Example | Topics and Well Written Essays - 3000 words

Persuasion in Advertising - Essay Example It is formed on the basis of psychological and physiological movements which are studied by the advertising and marketing people so that the client (the company people) also remain happy and their business flourishes in the longer run. However, to get this very message down to the intended people is not an easy job to start with. It needs to be very targeted, precise and significant for them in order for them to take notice and understand that the particular brand connects with them in the best and most easiest of manners possible and hence they should be the ones to buy it for themselves and for this reason satisfy their need or even please themselves more than they had already expected. It is a sure tough job for the people who have to extract the perfect message which needs to be sharpened again and again before it actually gets down to the right kind of people who will make the actual purchase and therefore the product will be sold in the end. However, on the flip side of the coi n, this requires selling the product or the brand in the mind of the consumer before he actually decides to go and buy the very same. This is referred as the pre-selling stage and advertising has got a lot to do with it. Psychologically speaking, consumers connect with what is there on the electronic and/or print media for them in the form of a message that says a lot about their preferred brand and lists down the details as to how it could benefit the same person if he or she uses it. Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. This is all the art of selling and it comes under the heading of marketing and for marketing to happen in the first place, advertising is of fundamental importance. (Mitchell, 1993) Without advertising, marketers can only think of their product lying on the retail outlets waiting for angels to come and satisfy themselves. People need to be told the plus points of their brands (by the company) so that they actually go out and make the eventual purchase which in all fairness, not an easy job for the company, say that is producing a shoe polish which does not stick on to the shoes as much as do the other competitor shoe polishes already available in the market. If the customers do not know or are not given the liberty to comprehend the different features of the brand which is being advertised by the company, they would not make that valued effort on their part and hence the company will be the one to suffer in the end and no one else. Advertising is a part of the social psychology and as we are discussing the persuasive part of it, hence there is a direct linkage here. Hence the branch of human psychology that deals with the behavior of groups and the influence of social factors on the individual is indeed the social psychology and as we are getting the hang of things from the advertising and persuasion perspective of it, the both are seen as being quite imperative here. First and foremost, for persuasion, one needs to take into notice the fact that this is a two way process and not a hand which can clap alone

Thermodynamics and Information Theory Essay Example | Topics and Well Written Essays - 500 words

Thermodynamics and Information Theory - Essay Example Despite the similarities between the two concepts there is a very important difference between the two. The information entropy which is denoted as H can be calculated for almost any probability distribution and if the message is taken to be that the event which is represented by n had probability pi takes place, out of the space of the list of events which are possible. But the thermodynamic entropy S refers to thermodynamic probabilities pi in particular. (Skyttner, 2005) In addition to this the thermodynamic entropy is dominated by different kinds, space and arrangements of the system, and particularly its energy, which are possible and especially on a molecular scale. When we compare we see that, information entropy of any macroscopic event is so small as to be completely useless and irrelevant. (Skyttner, 2005) We can also make a connection between the two and if the probabilities related to any question are the thermodynamic probabilities. Gibbs entropy represented by can then be seen as simply the amount of Shannon information needed to analyze and define the microscopic state of the system in great details, or we can say its been given its macroscopic description.

Critical Thinking and Ethics Essay Example | Topics and Well Written Essays - 750 words

Critical Thinking and Ethics - Essay Example However, personal ethics can change with a period of time and changing experiences though the morals and values forming the foundation of ethics may continue to be the same. Social responsibility is concerned with the behavior considering the society as well as variables surrounding the individual e.g. drinking or smoking decisions, decisions on bribery, decisions on city cleanliness etc. ("Personal Ethics and Life") Since, man is a social animal and cannot be divided from the society, it would be correct to say that the personal ethics need an evaluation as well as a serious thought for linking them with social responsibility. One needs to be very clear as to how personal ethical standards are related with the social background. It is necessary to analyze personal ethics as the actions of an individual in a wider context do have an indirect impact on the society at large. These are established in life's earlier stages from home, school, and church and later in life they influence the work place, city and nation too. Therefore, it is essential not to mistake personal opinions with universal principles in the light of thoughtful and socially accepted personal ethical standards. Here in this brief write up we would take an example that a project manager (PM) faces in his day to day life. Such an issue cannot be solved conveniently on the basis of theory or formal academic approach. It needs prudence, situational approach and morality to arrive at a solution which is ethically correct. Now, what is morality differs from person to person and is a debatable topic. Let us view the situation and the possible action as well as the basis for the action. Suppose the PM is uncomfortable as international project requirements contradict the domestic customs and laws, while they are well accepted in the foreign country. This leads to contradiction with the permissible practices in domestic environment. Here, the PM needs to decide what correct is ethically and what is not. Would the payment made to foreign officials be considered a bribe or "facilitation o0f business processes". Here is a way to solve the ethical dilemma. One can check himself on the ethics yardstick by setting out some standards to decide a right approach. Are the rules that are followed by you, usually understood as a part of the task Do you have sufficient comfort defending your action personally in front of public Would you be comfortable if your friends, relatives, and family are aware of your action Would you be ok if somebody does this same act with you or your loved ones Would the impact of a similar action be positive on the society, if everyone starts following the same practice Is the act not resulting in harm to any part, if not doing positive If the answers to all the above questions are yes, then the act can be considered ethically correct. (The manager and the negotiator) Conclusion The writings of "Critical Thinking and Ethics; From Theory to Application" give an insight on the ethical aspects of psychology. These writings highlight the importance of self evaluation and analysis of personal behavior with respect to the social circumstances making

Mohammed Ibn Abdul Wahab and Wahhabism Essay Example | Topics and Well Written Essays - 2500 words

Mohammed Ibn Abdul Wahab and Wahhabism - Essay Example For the purpose of this essay, we shall restrict our discussion to Wahhabi Islam and its influences on current Islamic fundamentalism and the society as a whole. This especially involves Islamic terrorism since Wahhabi Islam is considered to be the premier fundamentalist religious movement supporting it and still incorporates religious beliefs and principles from Koran not found anywhere else in the world. Mohammad ibn bd ul-Wahab was a reformist born in 1703 in Central Arabia in Bani Tamim tribe. He learned literature at a Hanifite school, Islamic law at Medina, and then after few years in his hometown, commenced working as an Islamic teacher after returning to Nejd. Influenced by his examination of luxuries of life, superstitious pilgrimages, worship of Prophet Mohammed and other saints rather than the God and use of omens, he was repulsed and began to pronounce simplicity of early religion as per Koran. Thus began a sect now known as Wahhabism. There was considerable difference in religious texts and actual situation on ground in practical Islam. He was amazed at the importance given to practices like pilgrimages, saints, sacrifices while non-adherence to Islamic law, indifference to conditions of women, widows and children, lack of ritual prayers and non-inheritance of family share to women. He began to preach against jahilliya, which meant ignorance of Islamic laws. Jahilliya was a term in Islam referring to barbarism and ignorance that existed before Islam was founded. Paradoxically, while Wahhab recognized himself with Prophet Mohammed in principles, he connected his society with he same evils that the prophet attempted to overthrow. (Cline, 2003) Because so many Muslims lived (or so he claimed) in jahiliyya, Abd-ul Wahhab accused them of not being true Muslims at all. Those who followed the strict teachings of al-Wahhab were proclaimed as true Muslims during the period because only they still followed the path laid out by Allah. Accusing someone of not being a true Muslim is significant because it is forbidden for one Muslim to kill another; but if someone is not a true Muslim then killing them (in war or in an act of terrorism) becomes legitimate. It would be hard to underestimate the importance of this principle to modern terrorists and extremists. He also based his preachings on principle of uniqueness of God and his students were called as Muwahuddin (Unitarians). The basic text of Wahhabis is the Kitab at-tawhid or the book of unity. Their critics called them Wahhabis who mainly concentrated against Shia ideologies. While this word was originally used in a derogatory context, it has now become commonplace and is used by even people in Nejd. Most Wahhabis today live in Saudi Arabia. However, with passage of time and influx of notorious money, their influence has spread in many other countries of the middle-east, central and South Asia. Implementation of Wahhabism Mohammed Ibn Abd'ul Wahhab's directions for implementation of Islamic law as per his interpretation of Koran were strict and non-tolerant. All non-believer Islamists as well as non-Islamic people were to be put to death immediately. Soldiers of Islam were promised immediate entrance into Paradise and, unbelievably, each soldier had a written order from Ibn Abd-ul Wahhab for the gatekeeper to admit him in heaven forthwith. Wahhab died in 1791, and Wahhabism spread until it was broken down by Mehemet

Tommy Zeigler Research Paper Example | Topics and Well Written Essays - 1750 words

Tommy Zeigler - Research Paper Example Based on the events that took place on the evening of Christmas Eve, Tommy Zeigler was convicted for the four murders and put on death row. However, he considers that the chief witness misrepresented him, on the stand, to implicate him and that he was additionally pressurized by law enforcement officers in a bid to conclude the case (Newton, 2008). All sides across the divide concur that Zeigler called the municipal council at 9.20 that night to inform him of the attack. At around 9.18 p.m, he contacted and appealed to converse with Don Ficke notifying him of the robbery had transpired at his store and shot, was seriously wounded, and needed urgent medical help (Stacy, 2012). Detective Donald Frye wasted no time in analyzing the crime scene. There was a mixture of contradictory evidence manifested by pools of blood in varied places in the scene, bloody footprints, several disposed-off guns and a series of injuries at distinct locations for each body (Ames, 2007). It was apparent to the detective that the spray outlines at the scene implied two distinct lettings of blood, with Charlie May's grave gunshot wounds indicating to have been carried out in a period of 15 minutes subsequent to the earlier violent incident. Based on a track of blood directing flowing from the telephone Zeigler had employed to call for help to the chair in which he sat when help arrived, Frye also concluded that Zeigler ought to be considered a prime suspect. Frye considered that Tommy shot himself in the abdomen subsequent to calling Don (Anderson, 2013). Frye established a solitary responsible to explicate the circumstantial evidence and speedily set out to â€Å"prove† his theory (Ames, 2007). As a result, experts assert that it was neither handled accurately nor comprehensively processed (Stacy, 2012). Donald Frye’s Account Frye based his assertion of the night’s events entirely on the combined testimonies of the two men. Frye theorized that Zeigler had pre-meditated to murder Eunice for financial gain (she had $500,000 life insurance policy that he had taken out on his wife a few months before and that her staged murder coincidentally demanded the deaths of Perry and Virginia Edwards. Frye belie ved he murdered Mays and attempted to massacre Thomas and Williams to link them to the robbery (Stacy, 2012). He had also requested Edward Williams to help him deliver some Christmas presents that night. Williams’ testimony read that Zeigler had arranged to meet him at 7.30 p.m at his home. Frye believed that, in the period between 7.00 and 7.24, Zeigler first murdered his wife, then Perry and Virginia Edwards. According to Felton Thomas, when he and Mays arrived to collect the television, Zeigler approached him and proposed that they pursue a drive together (Anderson, 2013). The three went for a ride to an orange grove in which the suspect presented three guns to Thomas and Mays requesting them to try them out. This was considered as a delicately veiled ploy to acquire their fingerprints on the murder weapons. Nevertheless, when the weapons were found, they had been wiped clean. Williams claimed that he saw Zeigler arrive accompanied by two men (Felton Thomas and Charlie May s)

Review Chapters V7 Essay Example | Topics and Well Written Essays - 1250 words

Review Chapters V7 - Essay Example The geographical region in focus is the country of Thailand in South East Asia. A range of different types of SMEs will be included from various sectors so that the findings are representative of Thai SMEs in general. Thus, it includes the production, wholesale and retail sectors. We shall adopt the classification of SMEs as defined by the Thai Institute for Small and Medium Enterprises Development (ISMED, 2010) as follows: Similarly, the study will not be confined to SMEs in a particular area of Thailand because that would not necessarily be representative of Thai SMEs. It will be concerned with SMEs that are typically of Thai origin whether from the capital, other cities or the rural areas of Thailand. The problem to be studied is how Thai SMEs can overcome the myriad of problems they face in being successful. Despite the large number, significance and potential of SMEs, they are more likely than LEs to be faced with a number of problems and limitations. These are primarily related to the areas of administration, management, finance, technology, human resources, and marketing (Garengo, and Bernardi, 2007). For example, the problem of gaining access to sources of funding is very common. Often, SMEs are unaware of potential sources of finance, lack the management skills to satisfy lenders, and are unable to meet lenders’ rigorous assessment criteria and screening process (Atrill, 2006). Even then, SMEs are often not able to receive sufficient access to credit, as do LEs. The nature of this particular problem however is not unique to Thai SMEs as it is a similar situation with SMEs elsewhere, even in developed countries such as Europe (European Commission, 2006). Other problems include lack of employee-training (Thassanabanjong et al., 2009), especially in family-owned SMEs (De Lema and Durendez, 2007) an informal approach if not negligible regard to human resource management (HRM), and consequently

Controlling Child Pornography on the Usenet Article

Controlling Child Pornography on the Usenet - Article Example So it is easily understandable that anonymity serves as the key for such criminals, which they feasibly use as a protective shell. The catch-22 is that the complete censorship of CP on Usenet cannot be implemented easily since that is somewhat impossible without banning the internet because Usenet is basically served by the internet. And why just strike out a war against Usenet when the percentage of CP on the internet is basically even larger? The cutting truth is, pornography can never be simply rooted out and finished forever since it really grows vigorously. Amidst darkness, the scintillating hope is that lately many Usenet communities have been reported to be curbed after important measures observed at the Government level. Internet Service Providers have been forced to shut down Usenet access at many places in order to cut down the incessant demand of child porn. Cuomo crackdown is a well known open war happening against the erotic newsgroups of Usenet. â€Å"NY State attorney Andrew Cuomo has managed to get two more ISPs to join his ‘Crusade’ against Usenet child porn.† (Roettgers, 2008). America Online is among the ISPs who have agreed to do something about blocking CP and once it denies access to newsgroup servers, the Usenet is sure to become a less attractive magnet for cybercriminals. Another fact supporting the rampage against Usenet is that Recording Industry Association of America sued Usenet for trillions of dollars, criticizing it as the network of illicit file sharing sites. Still saying that cyber censo rship alone can play a vital role in stemming down CP is not actually true, since a large number of new Usenet groups and web servers are created daily.

Early Pascal Compilers Essay Example for Free

Early Pascal Compilers Essay The first Pascal compiler was designed in Zurich for the CDC 6000 series mainframe computer family. Niklaus Wirth reports that a first attempt to implement it in Fortran in 1969 was unsuccessful due to Fortrans inadequacy to express complex data structures. The second attempt was formulated in the Pascal language itself and was operational by mid-1970. Many Pascal compilers since have been similarly self-hosting, that is, the compiler is itself written in Pascal, and the compiler is usually capable of recompiling itself when new features are added to the language, or when the compiler is to be ported to a new environment. The GNU Pascal compiler is one notable exception, being written in C. The first successful port of the CDC Pascal compiler to another mainframe was completed by Welsh and Quinn at the Queens University of Belfast (QUB) in 1972. The target was the International Computers Limited 1900 series. This compiler in turn was the parent of the Pascal compiler for the ICS Multum minicomputer. The Multum port was developed – with a view to using Pascal as a systems programming language – by Findlay, Cupples, Cavouras and Davis, working at the Department of Computing Science in Glasgow University. It is thought that Multum Pascal, which was completed in the summer of 1973, may have been the first 16-bit implementation. A completely new compiler was completed by Welsh et al. at QUB in 1977. It offered a source-language diagnostic feature (incorporating profiling, tracing and type-aware formatted postmortem dumps) that was implemented by Findlay and Watt at Glasgow University. This implementation was ported in 1980 to the ICL 2900 series by a team based at Southampton University and Glasgow University. The Standard Pascal Model Implementation was also based on this compiler, having been adapted, by Welsh and Hay at Manchester University in 1984, to check rigorously for conformity to the BSI 6192/ISO 7185 Standard and to generate code for a portable abstract machine. The first Pascal compiler written in North America was constructed at the University of Illinois under Donald B. Gillies for the PDP-11 and generated native machine code.

Marketing Management Strategic Issues Blue Dart Express

Marketing Management Strategic Issues Blue Dart Express On a beautiful sunny afternoon in April 2012, Ketan Kulkarni, Vice President and Head of Blue Darts Marketing, Corporate Communication Sustainability division, was waiting in the plush conference room of Blue Darts head office in Mumbai. As he waited for Tulsi Mirchandaney, Managing Director and Accountable Manager for Blue Dart Aviation, he once again looked at the notes on proposed future plans of marketing strategy and wondered whether the companys plans to address the intense competition will be enough to meet 2012s target. Looking outside through the clear windowpanes, Ketan thought about remarkable journey of Blue Dart. Blue Dart was the leading express company in India, engaged in door to door pick up and distribution of packages, documents, and shipments in India and overseas. From its inception in 1984, in its first decade Blue Dart became the dominant player in the courier industry and in the next decade it surpassed all the competition and became South Asias premier number one express company in air and integrated transportation, distribution and logistics. In India, Blue Dart was the only company providing an array of services in air express (both domestic and international through DHL), air freight, ground and charters. It was a one stop solution for any logistical requirement. Blue Dart enjoyed a 45.9% market share and gained a significant increase in both, volumes and value. In the ground segment, the company garnered a market share of 12.4%. Blue Dart not only offered secure and reliable delivery of consignments, but also managed to deliver impressively on the financial front with the help of its widespread infrastructure network and aggressive growth strategies. Rs.10 billion in annual revenues is a remarkable landmark for any logistics company. Blue Dart managed better, leaping over the 11-digit barrier to record Rs. 14.89 billion in top line during FY2011. The company was established with a vision to be the best and set the pace in the express air and integrated transportation and distribution industry, with a business and human conscience. A people-first company, Blue Dart continued to deliver value to its stakeholders through its people philosophy and corporate governance, based on distinctive customer service, business ethics, accountability and profitability. Blue Darts core competence lies in the business of superior express delivery services, maintaining reliability levels of 99.96%. With a dedicated air and ground network optimized by cutting-edge technology, Care Customer Addition, Retention Empathy summed up the marketing strategy of Blue Dart. Company History In November 1983, three young entrepreneurs, Clyde Cooper, Tushar Jani and Kushroo Dubash identified tremendous opportunities in Indias expanding exports market and came up with an idea of delivering small packages and samples. On that date, Blue Dart was established in a space of 200 square feet under a staircase, with a capital of Rs. 30,000. Grit, determination and hard work would propel the fledgling from sorting and delivering a few dozen packages outside Mumbai airport on that first night, to handling nearly 200,000 shipments each day through rain, hail, earthquake and snow. In a study conducted by Dhristi Strategic Research Services in 2007, Blue Dart emerged as one of the strongest brands in India with amongst the highest top of mind recall. In its early days, Blue Dart forged ties with Gelco Express International, UK to introduce an international air package express service from India and thus enhance the value offered to its customers. In 1993, foreseeing the potential in I ndia, Blue Dart decided to shift focus from international to domestic service. It went on to become the first Indian courier company to conceptualise domestic on-board couriers with a guaranteed 10:30 am delivery to major metros. In 1994, the company went public with an IPO of 2.55 million shares. In the same year Blue Dart launched its multi-modal, premium package delivery service DartApexà ¢Ã¢â‚¬Å¾Ã‚ ¢ (Air Package Express) and COSMATIIà ¢Ã¢â‚¬Å¾Ã‚ ¢, an advanced tracking and ERP system that redefined the industry. In that year, too, Blue Dart Aviation, a 100% subsidiary of Blue Dart Express, was incorporated and became the first private company to receive government approval for the operation of cargo aircraft in the country. In 1995, Blue Dart Aviation acquired two B737 aircraft and developed SMART (Space Management Allocation Reservations and Tracking), the first cargo reservations systems in India. The following year, Blue Dart launched the first jet express airline and also became the first express company to receive an ISO: 9001 Certification. 1995 was also momentous because in that year Blue Dart crossed Rs. 100 crore (US$ 25 million) in turnover for the first time. 1997 witnessed the launch of domestic charter operations and the signing of interline agreements with international airlines for distribution of bonded cargo within Blue Darts network. Today, these have extended to 26 operators and include bonded warehousing and transhipment facilities. In 1998, the company developed Indias first Load and Trim software for its aircraft, reducing handling time by 80%. In 1999, Blue Dart moved to its state-of-the art administrative, technology and operations Super hub and Headquarters, the Blue Dart Centre, in Mumbai. In 2001, a third Boeing 737 was added to the Blue Dart fleet. A year later, Blue Dart entered into a sales alliance with global leader DHL Express Worldwide. Today, DHL owns 81.03% stake in the company. In 2002, Blue Dart was re-certified as one of a handful of Indian companies to the new global ISO 9001 2000 standards for Design, management and operations of countrywide express transportation and distribution service within the Indian Subcontinent and to international destinations serviced through multinational express companies. Blue Dart signed a path-breaking Sales Alliance with the Worlds No. 1 international air express company, DHL Worldwide Express. Blue Dart also crossed 1,00,000 shipments per day. The fourth aircraft joined the fleet in 2004 and Blue Dart became the first private operator in India to receive approval from the Director General of Civil Aviation (DGCA) for undertaking heavy maintenance D-checks on its aircraft. Two B757 freighters the first in the Indian skies joined the Blue Dart fleet in 2006. In an effort to fortify its unique capability of offering the entire gamut of end-to end distribution solutions, Blue Dart launched its ground express service Dart Surface Line in September 2007 and inducted the third B757 freighter. By 2011, Blue Darts infrastructure comprised a fleet of three Boeing 737 and four Boeing 757 freighters operating each night to the 7 main metros in India and offering a revenue payload of over 370 tonnes per night. It owns a flotilla of over 6,272 vehicles, 365 facilities including 7 aviation hubs and bonded warehouses, 56 domestic warehouses and 12 express hubs delivering excellence. Current Operations Blue Dart is the largest player in the domestic segment of documents and non-documents with 26 per cent market share in terms of tonnage. In terms of overall (domestic plus overseas) market share, it is the largest express company in India with a share of about 45.9 per cent. The company had a turnover of Rs 14.89 billion in 2011 and has had an annual growth rate of about 50 per cent while the industry growth rate has been hovering around 35 per cent. Table 1 presents the breakup of revenues and costs for the year 2010-11 (see Exhibit 1). Administratively, the company is organized into regional centres at six major cities namely, Ahmedabad, Mumbai, Delhi, Chennai, Bangalore, and Calcutta. Each regional centre is responsible for a number of branch locations under which there are area locations. The company currently employees around 7,800 people. Each major branch has a team of operations personnel who manage the entire network, transportation and tracking of shipments. They also liaison with airline and transportation agencies and take care of scheduling out-bound couriers. Other responsibilities of the operations department include routing, sorting, security checking, fleet management, and customer billing. Commercial functions like finance and marketing are centralized at the head office in Mumbai. Its international out-bound gateways function at Dubai, Singapore, London, and Mumbai. The in-bound international gateway is at Mumbai which receives packages from London, Frankfurt, Singapore, and Dubai. The Company offers secure and reliable delivery of consignments to over 35,902 locations in India and to over 220 countries and territories worldwide through its integrated air support and ground network group company DHL Express. In 2011, Blue Dart operates through 1,342,677 sq. ft. of facilities and carried over 988.5 lacs domestic shipments and over 8 lacs international shipments weighing over 423,000 tonnes. The core function of Blue Dart is the physical transportation of a shipment from its origin to the destination which is performed by the operations department. The distribution system follows the hub-and-spoke concept, i.e., shipments picked up at a particular origin location are transported to the nearest hub, which in turn routes these shipments to the hub to which the destination location is attached. The destination hub routes the shipment to the specific destination location where the staff deliver the shipment to the consignee. (see Exhibit 2) The Express Industry Addressing a changing market The express industry is a key enabler in facilitating trade and commerce because of the time-sensitive nature of most goods and the increasing demand for reliability, efficiency and speed. The opportunities are aplenty for the express industry in India as the current logistics spend in India is 13% of the GDP compared to a notably lesser percentage of the same in more developed economies. The need for the highest levels of efficiencies still exists. The demand for express services is surging with each passing year and customer expectations have also risen tremendously. Today, the Indian express industry provides integrated, value-added, time-bound, door-to-door delivery of documents, parcels and merchandise. It supports industries such as electronics, telecommunication, IT, banking, retail, auto-components, textiles and apparels, gems and jewellery and pharmaceuticals. Moreover, with India recognized as an outsourcing destination, manufacturing sectors such as textiles, automobiles and pharmaceuticals are likely to witness increased activities in the medium to long term. In order to maintain competitiveness, companies operating in these industries are expected to outsource their logistics requirements to third-party logistics service providers and concentrate on their core-competency of manufacturing and marketing. Besides, the opening up of banking, insurance, telecom and retail sectors would boost the demand for value-added express services in India, as these are major user industries. Anil Khanna, managing director, Blue Dart, conveyed the same sentiment. In his opinion, the growth in the Indian economy and the overall economic scenario, fuelled primarily by domestic consumption, is promising. The Indian economy is poised to record robust growth between 8 and 9 per cent in the financial year 2011-12, the Indian express industry is expected to register double-digit growth over the next few years. This in itself is a strong indicator of the potential of the express industry. The organised domestic air express market is pegged at around ` 1,500 crore, which grew at a CAG R of 7-8 per cent in the last five years, while the domestic organised ground express market is pegged at around 1,700 crore, which grew at a CAGR of 14-15 per cent in the last 5 years, Khanna pointed out. Blue Dart is in the process of rolling out several sector-specific, innovative products and services in a phased manner, in line with specific needs and requirements of different industries. These products provide the much-required flexibility to the shipper and consignee. Some recent additions to the companys product portfolio include Express Pallet, Smart Box: Ground Express, Time Definite Delivery, etc. In its journey of last 20 years, Blue Dart had evolved from a being a document centric service to a critically supply chain support service in. The annual turnover of express industry in India was estimated to be Rs 8000 million in 1994-95. The industry players can be categorized into (i) organized sector, accounting for 50 per cent market share, (ii) EMS Speed Post, accounting for 6.5 per cent, and (iii) the unorganized sector, making up the remaining 43 per cent. The courier industry in India has expanded its horizon to provide a wider range of services. Whereas it started initially as a service provider for the document and samples demand of industry, it is now viewed as an important part of the supply chain for industries, which demand speed, reliability, security and just-in-time distribution, Though this market is still in its infancy in India, it is growing Tulsi Mirchandaney, Senior Vice President, Marketing and Projects Competitive edge: Building IT for Business Agility Companys information technology infrastructure remains one of its key differentiators and enabler to values. Blue Dart was always in the forefront of technology and its technology innovations have played a key role in the companys premium positioning and in bringing global standards to the Indian customers doorstep. Blue Dart has become an important part of the supply chain of many companies by providing integrated services. Blue Darts in-house IT team has constantly developed technology solutions over the past seventeen years. Such has been the ramifications of these offerings that more than 79% of Blue Darts regular customers use it actively. These Home grown innovations include COSMAT IIà ¢Ã¢â‚¬Å¾Ã‚ ¢ (the tracking and ERP system), TrackDartà ¢Ã¢â‚¬Å¾Ã‚ ¢ (monitoring shipment status), MailDartà ¢Ã¢â‚¬Å¾Ã‚ ¢ (tracking shipments over e-mail), InternetDartà ¢Ã¢â‚¬Å¾Ã‚ ¢ (memory bank for shipments), PackTrackà ¢Ã¢â‚¬Å¾Ã‚ ¢ (tracking software for medium and large customers), ShopTrackà ¢Ã¢â‚¬Å¾Ã‚ ¢ (tracking and CRM tool for e-business portals), ImageDartà ¢Ã¢â‚¬Å¾Ã‚ ¢ (online download of proof of delivery challans/documents, to speed up the customers bill process, waybill issuance capability, customer directory, data upload and download of tracking information). The company also provides e conomical packaging that facilitates customers sending documents at a price that includes door-to-door delivery service within India. These innovation solutions have enabled the weaving of thoughtful information management to the logistics business. With this advanced technology support Blue Dart delivers door-to-door to over 13,000 locations in the country with an in-house team of experts to handle inter-state regulatory requirements. Quality levels are at 99.95% and are monitored daily. No one else in the country offers this kind of integrated delivery capability. Marketing Strategies A combination of new product launches and tactical shift in focus across sectors helped Blue Dart register growth in spite of an overall slowdown in the economy. For instance, in order to lessen the impact of the slowdown in client verticals such as automobile and realty, it consciously improved its focus on sectors such as health sciences and the spare parts segment of the auto sector. It also built on its exposure to high-growth segments such as e-commerce and SMEs and high-growth potential Tier-II and III cities this year. These put together helped the company grow its revenues and profits by about 34 per cent and 42 per cent in the nine-months ended September 2011. On various other fronts the company has provided following marketing strategies. Offerings Blue Dart has a range of products and services that can be customised to address individual requirements. Blue Darts core business is domestic door-to-door and integrated (air and ground) express distribution. Each product has been developed with a customer centric approach. A combination of the right product mix and price has helped Blue Dart build a strong brand loyalty over the years. The products are ably supported by cutting-edge technologies. Blue Dart offers express, air freight, ocean freight, supply chain solutions, customs clearance, project handling, freight forwarding, and charters through its synergies with the three DHL Business Units DHL Express, DHL Global Forwarding and DHL Exel Supply Chain. The express services offer domestic priority for non-commercial domestic documents and small packages under 32 kilos. Dart Apexà ¢Ã¢â‚¬Å¾Ã‚ ¢ is a door-to-door, time-definite, supply chain and logistics distribution service for commercial shipments that require regulatory clearance. Smart Box is the convenient door-to-door service for cargo in two sizes 10 kilos and 25 kilos. Freight services include domestic, early morning airport-to-airport deliveries to the seven metros Mumbai, New Delhi, Kolkata, Chennai, Bangalore, Ahmedabad and Hyderabad serviced by Blue Dart aircraft. Charters offer palletised capacity for carriage of urgent and large volumes to eighteen airports in India and four international airports in the region. Blue Dart, in line with its focus on innovation, has also introduced several customised products -Rakhi Express and Student Express, for instance designed to meet specific needs. A recent addition to Blue Darts product portfolio is Import Express. It is the only service of its kind in India and offers door-to-door facility for importing shipments from over 200 countries. Services Blue Dart offers a range of services: Domestic Priority a fast reliable service for non-commercial documents and non-documents. Dart Apex to support reliable commercial distribution and supply chain requirements. Dart Surfaceline a reliable and secure surface option, and an airport to airport option which includes charter of our aircraft for large volumes and urgent shipments. Some of the best services offered by this company are: à ¢Ã¢â€š ¬Ã‚ ¢ Free computerized proof of delivery à ¢Ã¢â€š ¬Ã‚ ¢ Real Time tracking à ¢Ã¢â€š ¬Ã‚ ¢ Regulatory clearance à ¢Ã¢â€š ¬Ã‚ ¢ Free pick up from the location of the customer How does your service differ from competition? What added advantages do you provide your clients and what kind of message do you aim to send across? Blue Dart offer Solutions for Peace of Mind, and it has built extensively to deliver on that promise. Blue Dart are the only express cargo airline in the country today focused on handling packages. Connecting with Customers In an overcrowded, cluttered world, brand Blue Dart has exploited every opportunity to stand out. The core focus has been on strengthening customer relationship and on making more effective use of the 4800 plus vehicles as mobile touch points. Blue Dart constantly rolls out promotions for its customers to keep them updated on our various offerings. Apart from this, the company keeps on introducing several sector-specific, innovative products and services in a phased manner, in line with specific needs and requirements of different industries like BFSI, Pharmaceuticals, IT, Consumer Durables, FMCG, Automotive, Retail, Textiles, Telecommunications etc. The new initiatives will upgrade the product range and improve service quality, thereby offering customers state-of-the-art air and ground express solutions across the country. These products provide the much-required flexibility to the shipper and consignee. The most used features are real time tracking and Money Back Guarantee (MBG) offered on specific shipments. Company had a dedicated team of specialists who provide the expertise for customs as well as regulatory clearances at all States within the country, to support seamless service to the customer. India is known for its huge section of middle-class buyers. Blue Darts offerings though known to be reliable, are available at a higher price bracket. Isnt this an awkward pricing strategy for the Indian market Considering the fast paced, dynamic lifestyles our customers lead, Blue Dart deliver shipments as well as peace of mind. For our customers, aspects like service quality, consistency, responsiveness and reliability are of paramount importance because these dimensions directly impact their business outcomes. These values make excellent attributes to building a trusted brand. When our customers experience optimal service with Blue Dart, they do not mind paying a premium for our products. Customers Growth Strategy Our growth drivers are multi-dimensional but well defined. Blue Dart will be focusing on existing customers to scale our existing relationship with select high potential clients by offering them a lot more than what Blue Dart have been traditionally offering them. This will not only lead to revenue enlargement, but also give us an army of loyal customers. Positioning Designed to enhance the reliability of our operations and process efficiency, and add value to the customer through time and cost savings. The only one of its kind in the country today, that is focused on carriage of packages as its prime business, rather than as a by-product of a passenger airline. A dedicated aviation system to support Blue Darts services is self-sustaining, with its own bonded warehouses, ground handling and maintenance capability. Blue Dart envisioned itself as a warehouse in the sky creating a niche segment in supply chains that demand critical deliveries, low inventories and reliable and timely distribution. A strategic product mix, optimum utilization of aircraft space and committed people delivering at high reliability levels, Blue Dart is now strategically positioned as the market leader in the air express segment. Blue Darts competitive advantage lies in its vast and unparalleled Domestic Network Linked by some of the most advanced communications systems and positioned to offer a consistent, premium, standardized quality of service. Blue Dart is the only express carrier in the country today which offers an entire range of services that extend from a document to a charter-load of shipments Blue Dart has the only dedicated logistics infrastructure in the country today to provide a variety of logistics solutions for its customers. Blue Dart have an aviation system with an in-house ground handling and maintenance capability to provide confirmed uplift. Blue Dart have invested extensively in technology, currently the most advanced in the he domestic courier industry, for integration, data flow and customer software for greater customer convenience and efficiency. Blue Dart have stringent security and quality norms, our integrated network has the widest reach and our people are skilled and committed professionals. When others in the domain were still trying to find their bearings Blue Dart had already envisioned itself as a warehouse in the sky. It created a palpable differential for itself by arrogating a niche and a hard-to-emulate segment in supply chain management that demanded critical deliveries, low inventories and reliable and timely distribution. Your Company has been able to differentiate itself and has achieved scalability due to its focus on technology right from the early stages of its business. It is reflected in the way the Company moves its products, in a manner which is more cost-effective, more fuel-efficient and more environment friendly. Building strong brand Logistics or Couriers is a service industry where the service is the brand. The attributes of the product are not physically apparent. Demystifying each product to the customer and demonstrating, in simple terms, real benefits meaningful to him, therefore, assumes greater importance. This means translating each customer contact point into an experience representative of the brand. People who serve take on the mantle of the brand as opposed to an FMCG where you would buy your preferred cake of soap regardless of where or how it is served. Promotion Blue Dart is not known to be aggressive advertiser, but as aggressive marketer. Blue Dart has tried to focus on the total customer experience the brand tangibles such as the retail outlets (service counters), vehicles, signages, etc, as well as the intangibles at the customer contact point. Blue Dart has emphasized that the personal touch is essential and thus has also strengthened the areas of customer care centres. Even its TV commercials and print ads try to connect emotionally with customers. Blue Darts promotion method is to create a strong emotional connect with customers, in order to achieve brand strength, saliency and equity. Blue Darts prime communication vehicle is PR land direct mailers, with support from a large sales force across the country to directly engage the customer. Brand Values Blue Dart has always made a conscious effort to create a bond with its customers. Perhaps, because of this, the brand has, today, become synonymous with value, quality, speed, efficiency, responsiveness and service excellence. Financial credibility Fitch Ratings India Pvt. Ltd. has assigned the highest F1+ (Ind)[F one plus (Ind)] rating for their short term debt programme of Rs. 30crores. Further, ICRA Ltd. has also assigned the highest A1+ (pronouncedA one plus) Rating for their Commercial Paper Programme of Rs. 25 crores. New Areas Detecting opportunities vertical wise has helped us device sector specific solutions and this has helped the overall growth strategy of the Company, to a great extent. Demand for streamlined supply chains from the auto, pharma, hitech and retail sectors is expected to drive growth for us. Blue Dart perceive SMEs as an emerging opportunity and efforts have been underway to tap this segment across industry verticals, aggressively. In terms of new customers, tapping new geographies and segments continues to be our key focus area. New Products A combination of the right product mix and price has helped Blue Dart build strong brand loyalty over the years. Launching new products has been our response to any opportunity sensed in a new geography and new industry verticals. This approach has borne fruit. It pleases me to inform you that Blue Dart have successfully launched 25 new services since 2008. Some of our success stories in the Air Express segment include Time Definite Solutions (Domestic Priority 1030, Domestic Priority 1200, Dart Apex 1200) and Day Definite Solutions (Domestic Priority, Dart Apex, Dart Surfaceline). Packaging Solutions include Express Pallet: Air and Ground, Smart Box Air and Ground. The Company also offers Cargo Solutions like Airport to Airport, Interline and Charters besides offering Festive Solutions and discounted Student Solutions. Solutions like Temperature Controlled Logistics (TCL), Dart Surfaceline Plus, Point to Point (P2P) and a host of value added services like Demand Draft on Delivery (DOD), Freight on Demand (FOD), Freight on Value (FOV), Cash on Delivery (COD) etc. represent our tailor made services for specific industry requirements. Blue Dart will continue to focus on reach expansion, transit time improvements, small town (Tier-II and III) activation and strengthening channels. The strategy is in place to strengthen market share and deliver the Blue Dart promise. Achievements Attaining such stunning success wasnt easy. Along the way, Blue Dart endured formidable challenges and took bold steps to protect its hard-fought territorial gains. The list of awards and accolades is endless for Blue Dart. It has achieved many awards in all sectors such as Brand / Customer Service / Retail / Loyalty, Human Resources, Sustainability and Individual Blue Darts services have been recognized and rewarded time and again. Blue Dart was selected as a Business Superbrand from over 1,699 brands and received the Readers Digests Most Trusted Brand Award, for three years in a row and has been listed twice in the Dun Bradstreet top 500 companies in India. Blue Dart has been awarded the NDTV Business Leadership Award 2008 and the Asia Brand Congress Brand Leadership Award 2008. An Indian company benchmarked to international standards, Blue Dart has been recognised as one of the best and has been listed among the top 500 companies in India by Dun Bradstreet. Blue Darts aviation arm received the Centre for Asia Pacific Aviation (CAPA) Cargo Airline of the Year Merit Award in 2006. In the following year, Blue Dart was declared the Best Cargo Airline at the Express, Logistics and Supply Chain conclave. Over the years Blue Dart ha achieved SUPERBRAND Status, 6 times in a row, Pursuing Business growth and Expansion Blue Dart already has an aggressive market share plans which aim to increase its market share both in air and ground express divisions. For this, Blue Dart will have to grow faster than the industry. Blue dart has already identified some growth levers. One of these is adding lot of new products. The company has been regularly introducing new products such as the latest Go Green carbon neutral service and it intends to continue. The other growth lever is the sectoral focus there are certain sectors that do not get impacted by a slowdown sectors like health sciences and the spare parts segment of the auto sector. Third, Blue Dart is focussing on verticals which are high-growth verticals like e-commerce, where in it is targeting a large market share. Moreover, the company has also identified small and medium enterprises (SMEs) as another growth lever. For a company, which has probably focussed more on our large customers, SMEs thus offer an opportunity. Finally, the company is looking at geographic expansion. It intends to reach out to those towns and cities where it currently does not have any presence. Also, prior to this, in smaller cities, the company was more focussed on the in-bound side. It then realised that a lot of these tier-II and tier-III cities have a lot of out-bound potential. These provide additional opportunity for business expansion. Looking ahead Blue Dart Express net profit declines 19.47% in the March 2012 quarter Blue Dart faces the challenges of increase in fuel cost, inadequate infrastructure, and increasing competition. But of these the biggest challenges is Infrastructure of both air and surface. Space at airports, airside and city-side infrastructure are often inadequate. In addition, parking bays, air-side/city-side access and traffic congestion adversely impact costs as well as service quality. Air express companies are constrained by the sizes of the facilities at the airports, as they have remained the same while the loads have increased many folds. It is estimated that though 70% of the freight transportation in India is through roads, National Highways constitute merely 2% of the total road network in India. Fuel prices are also a concern. In an industry, where space is a highly perishable commodity, any disruption in services, due to either natural disasters or manufactured reasons, affects us adversely, as the days capacity inventory is lost forever. Exhibit Financial Summary of the last five years Particulars 2007 2008 2009 2010 2011 Income from Operati